Developing a unique brand identity requires more than creating a cool logo. Although a logo can be the heart, and recognition, of a brand, it is not the totality of a brand. Pioneering a brand identity envelopes so much more, like the brand identity and message, brand visuals, and brand audience research.
With thousands of businesses trying to make it in the market, having a strong brand presence has become crucial for brands to differentiate themselves from their competitors. If you’re working to develop a captivating brand identity to leave a “wow” factor upon first impression, it’s important to first understand what a brand is and what it takes to create one.
What Is A Brand Identity?
A brand identity is pretty much what your brand says, your values, how you communicate your product, and what you want people to feel when they interact with your company. Essentially, your brand identity is the personality of your brand—How would your brand look if it was a person? Would they be memorable or shy away from the conversation? Nowadays, brands should be memorable and attractive.
A brand should have a feature that distinguishes one business from another. It typically consists of the name, tagline, logo or symbol, design, brand voice, and more. Brand identity, then, is how it conveys its message to customers.
How To Create A Unique Brand Identity
What do others say about your brand when you’re not there? The answer to this is vital in brand awareness and brand growth. The difference between a brand that’s stuck and one that grows exponentially through word-of-mouth is monumental. A memorable brand will create awareness that then leads to PR opportunities and word-of-mouth.
Here are 6 Tips on How to Create a Unique Brand Identity
1. Research & Strategize
We provide strategic and creative direction to carry your brand successfully into the future. A successful brand captures a captivating idea while activating emotion and necessity. Working with a brand development company can help communicate value to your target audience, increase revenue, and create new opportunities and collaborations.
2. Brand Messaging & Brand Visual Identity
A brand identity is a message communicated by a company’s logo, design schemes, characters, and other visuals. We walk you through a complete brand style guide, develop your brand messaging, and analyze your business’s challenges and growth potential. It’s a collaboration built on transparency, creative brilliance, and effective strategy.
3. Identity & Growth
A brand identity is more than its logo: It comprises an entire brand development strategy that makes your company stand out to prospective customers and lives in the minds of existing customers. We investigate our clients’ industries to ensure no assumption is left unnoticed and no strategic avenue is left undiscovered.
4. Tell a Brand Story
Storytelling is inherently viral and creates consistent word-of-mouth. Once someone hears an exciting story that pins their emotions, they begin to share it and talk about it—creating buzz. The story could be visual too and all begins with website design.
5. Engaging with Your Audience
The best thing a brand can do is engage with its audience and customers. This shows us that the brand is actually real—that someone behind the logo actually cares about what they’re saying to the world. Another factor that this affects is emotion. Consumers like to feel like they’re noticed and heard. Achieve this through your content services.
6. Build A Community
This goes back to engaging with your audience, the more you engage, the larger your brand community will grow. Once you’ve set a solid foundation for your brand, having a good community means that all buyers are engaged with not only the brand but each other. The stronger your community, the strong your word-of-mouth gets.
Business is an art, and at the end of the day, you need to provide your unique perspective to whatever you do or sell. If you are only going for what everyone else is selling or how they’re selling it, you won’t make your mark. Repeatedly going back to these steps to ensure you’re making the most out of your business is great.
Contact us at Webloo to get set up with a brand identity or tweak the one you already have. As a creative agency, we offer website design, app design, brand development, and content services. Schedule a call to see how we can help you with our unique integrated marketing strategy.