Better Rate Mortgage offers low-rate loans to current and prospective homeowners. Buying a home is a very personal decision and an emotionally transformative time. It was critical to convey a positive twist on this big purchase for families and individuals.
Their Logo Makes The Deals
Better Rate Mortgage was different from other lenders in that they actually worked with you to meet your needs. Their logo shows this flexibility and accomplishment with a variation of the checkmark, proving that lending doesn’t need to be stressful, just another check off your to-do list.
Branding That Makes A Difference
Branding is critical for staying authentic and ahead of the competition. Better Rate is different in that they tailor each lending experience to each borrower, giving them a better loan, faster. So we knew that photos were the way to go. Showing customers real people with real lives could transmit the fact that people who used Better Rate came away happier because of it.
A Website Built For The Ages
Because Better Rate Mortgage is straightforward with a service everyone is familiar with, we created a website that simply engaged and delighted. Borrowing could sometimes be a stressful event, and we wanted their website to be a happy experience for each prospective customer.
Better Rate, Better Brand
We built a full, comprehensive strategy for Better Rate, offering our branding and website expertise to make a catchy logo, an enjoyable user experience, and a consistent vision throughout.