Logo, Branding, Menus, Product, and Print Marketing Design
Element Coffee & Food is an upscale cafe featuring high-quality coffee and tasty meals. We designed everything from menus to their website to smoothie cups. Because their style is simple, classic, and cool, we wanted to pair that ethos with their brand vision.
We loved customizing and designing simple, easy-to-read, and minimalist menus for Element. Customers could pick and choose what they wanted without having to scramble over too many options. We gave them straightforward, practical, and aesthetically pleasing menus for hungry, thirsty patrons to feast their eyes upon.
No Nonsense Website
The simplicity and minimal nature of Element needed to be transmitted in their online home. Their website was made with the intention to build fans and loyal customers. This loyalty mixed with a feeling of peace and calm fit right into Element’s whole deal. Sort of like their name, we broke down the website components into the most necessary elements.
Branding And The In-Between
We aim to please. Consistently. And that’s why we curated a minimalist design mark on everything we created for Element. Whether it was their menus, signs, or smoothie cups, we were dishing out the same feel for every facet of their brand, thus building trust and a cult-like obsession amongst their customers.
Logo aka Oh Yes Let’s Go
We made a logo that would subtly place Element above all the other cafes. We stayed humble in our design approach, hearkening back to the zen and minimalist design philosophies of olden times. This paid off. Their logo now sits pretty on everything from storefronts to business cards to coffee cups. We’re proud of it and so are they. It’s a happy working partnership that actually shows.