Brand Design, New Website, Landing Pages, Media Buying
Our team worked with this Orange County-based healthy, locally-sourced casual restaurant and catering service to increase brand awareness and customer loyalty. To execute this, we worked together on brand transformation, including two new websites, print materials, and digital content to create a cohesive marketing strategy.
Equipped with a new menu and overall design, Fitbites lacked a solid website that reflected their brand makeover. We took their new and improved brand narrative and built a sharp, custom-made website that focused on the quality of their food and provided an intuitive, modern ordering experience for their customers, allowing them to have the same flexibility they enjoyed from previous Fitbites restaurants.
Logo and Branding
Originally, Fitbites came to us with the desire to move away from their focus on fitness and embrace their unique food offerings. Fitbites shined with their locally-sourced, ingredient-driven approach to casual eating. Our team saw this strength and revamped their brand package and slogan that highlighted their commitment to fresh, healthy food fast.
Local community was big for Fitbites outreach. They wanted to target their locals and match them with their locally-sourced cuisine, so print was a big factor in our brand awareness strategy. We reinvented a fresh new menu and promotional flyers with the updated design, simplified and enhanced in-store menus, and attention grabbing banners at their locations to get customers curious and coming inside.
Brand awareness includes the world! That’s why our design team took the story of Fitbites healthy eating on the go to a whole new level. We created aesthetically pleasing, social content pieces to update their renewed image across all social platforms.