This new CBD brand was looking to be relevant online and increase sales. Together, we conceptualized and developed an e-commerce website and matched it with a story-driven marketing campaign including selling landing pages, engaging video ads, educational blog content, and more.
Root Wellness came to us with a very elegant, minimal brand design. In order to expand this, we custom made a set of fonts for them that complemented the sharp design of the website we were building, all while aiming to emphasize their progressive approach to CBD.
Custom Built E-Commerce Website
For the Root Wellness website, our intention was to custom build a unique portal that both proclaimed beautiful brand design meets easy shopping experience. We primarily focused on user experience (UX), ensuring that accessibility to their store and products was consistent throughout the site, while also creating meaningful pages to tell the brand’s original story.
Through each step of the process, we focused on mobile-first design. We wanted the site to be accessible and beautiful on smartphones everywhere. Before launch, we delved deep, optimizing across a range of resolutions to ensure that the site, and the products, looked great on any device.
Community Minded Social Content
It’s always a pleasure to work with a brand with a universal message and goal. Inspired by the Root Wellness brand story of growing tactics and social responsibility, we worked to create a range of creative yet educational images and posts highlighting their products and showcasing their future-forward sustainability focus.