Because your brand is your calling card, how you position your brand in front of your current and prospective customers or clients matters. In this blog post, we’ll examine the four steps you can take to build your brand that your marketing team can follow to push you to new heights.
At Webloo, we’re all about defining the branding services you need that uniquely fits your business. Every industry and every brand is different, but what makes you stand out and be the best in your field? Let’s find out.
Building a brand starts with the first step: Knowing who you’re building it for. To create your target audience, follow these steps:
After you have decided on a target audience, you can start creating a brand that will attract them.
Distinguishing your business from the competition is the marker of your success. What sets you apart from the marketplace? In order to find this, you need to compile information about your competitors, including details on their pricing, products, and markets, in addition to their marketing strategies. Look for their strengths and weaknesses involving their services, products, and areas they fall short in the market. Take this into account when coming up with your USP (unique selling proposition) and marketing.
So you’ve already investigated the competition? Great. Now is the time to develop your unique selling proposition. A USP is basically a logline of your brand. It’s a short statement that tells people what you sell. It should include your value and highlight your unique product or service.
When it comes to your brand’s identity, a huge step involves discovering your brand’s personality. Aside from products and services, your target audience will be one of the helpers along the way in determining who you are and how you appear in the marketplace. For example, if your regular client or customer is a middle-aged mom, you’re going to want to have a playful, maternal, authoritative voice. You can come up with your brand’s personality by brainstorming with your team and analyzing your client. Think of the brand as a living breathing human with wants, needs, fears, and vocabulary. Verbalize those abstract ideas to create words that speak to your target audience.
Associating your brand with a visual is really helpful in determining marketing copy and visuals. For example, if your brand is eyelash extensions, maybe your logo is a woman’s face or a tree to symbolize long, elegant branches as eyelashes.
Go wild with creativity here as that will speak the loudest among the rest. After all, it’s your creativity and imagination that will be unique and original in an oversaturated market.
A logo that’s appealing and attractive can do wonders for your business, and a catchy slogan can keep your business in the hearts and minds of your customers.
Overall, your brand needs to mark the company culture. Your company’s culture should reflect your brand identity design and brand identity creation as well, including dress code, behavior, and voice. Setting the standard for your brand is critical to ensure its longevity in the market.
If you’re in the market for a new brand or a revolutionary one, contact Webloo’s team to get a free one-on-one consultation to see where your brand can go. The possibilities are endless.